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Old 07-01-2021, 10:25 AM   #1
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Does this help or hurt OU Basketball?

I believe it helps.

OU isnít dealing out $$ on the basketball side of things to recruits & players. LK didnít do it & I highly doubt Moser wouldíve too. This helps them balance things out with earnings because I believe boosters will almost stop giving players $$ under the table since they can do it openly now. Theyíll just get the players to sponsor their business/interests. Now this could hurt OU because basketball isnít lucrative in Oklahoma like football.

I also think it can help by how it hurts other teams. Big time players will be shooting commercials & building up their brand instead of improving their game. Also the jealousy among teammates & transfer portal are about to get way worse. Moser has shown he can do very well with less talent, but tougher/smarter players who have a strong work ethic.

Thoughts?
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Old 07-01-2021, 10:28 AM   #2
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Does this help or hurt OU Basketball?

I believe it helps.

OU isnít dealing out $$ on the basketball side of things to recruits & players. LK didnít do it & I highly doubt Moser wouldíve too. This helps them balance things out with earnings because I believe boosters will almost stop giving players $$ under the table since they can do it openly now. Theyíll just get the players to sponsor their business/interests. Now this could hurt OU because basketball isnít lucrative in Oklahoma like football.

I also think it can help by how it hurts other teams. Big time players will be shooting commercials & building up their brand instead of improving their game. Also the jealousy among teammates & transfer portal are about to get way worse. Moser has shown he can do very well with less talent, but tougher/smarter players who have a strong work ethic.

Thoughts?
it should help but if what other sites are reporting is true .

(OU won't allow team sponsors to be involved with players and won't let the OU logos to ever be used)

it will not help as much as it should
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Old 07-01-2021, 10:31 AM   #3
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it should help but if what other sites are reporting is true .

(OU won't allow team sponsors to be involved with players and won't let the OU logos to ever be used)

it will not help as much as it should
I understand the logo. Wonder why about the team sponsors though? Are most schools doing that?
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Old 07-01-2021, 10:36 AM   #4
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What about the players who aren't 'the face of the program'? I don't have a problem with players getting compensated for the use of their name etc but I wonder if this will be detrimental to team chemistry.
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Old 07-01-2021, 11:14 AM   #5
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I understand the logo. Wonder why about the team sponsors though? Are most schools doing that?
most schools are not doing that

and in fact alabama is allowing their players to use the bama name and logo with team consent
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Old 07-01-2021, 11:24 AM   #6
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What about the players who aren't 'the face of the program'? I don't have a problem with players getting compensated for the use of their name etc but I wonder if this will be detrimental to team chemistry.
Exactly my thoughts. Jealousy is going to run rampant in a lot of programs.
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Old 07-01-2021, 11:25 AM   #7
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most schools are not doing that

and in fact alabama is allowing their players to use the bama name and logo with team consent
As soon as it starts hurting football recruiting OU will jump on board.
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Old 07-01-2021, 11:34 AM   #8
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As soon as it starts hurting football recruiting OU will jump on board.
you would hope but OU compliance is run separately and is a big pain
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Old 07-01-2021, 11:50 AM   #9
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you would hope but OU compliance is run separately and is a big pain
Does compliance have control over what sponsors can do & how the logo is used? Being too strict is what the NCAA did to cause this mess.
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Old 07-01-2021, 12:32 PM   #10
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OU, and not the players or NCAA, own the OU logo and marketing rights related to that logo. OU just doesn't want to share with the players some portion of the OU logo rights income. They will have to capitalize on their own notoriety. Not sure how Alabama and others like them will deal with that issue. OU is much smarter not going down that road.

We are in for an interesting time in College sports. Way too early to tell how it will shake out for everyone, and whether it will help or hurt certain schools or types of schools. No doubt there will be a multitude of new issues for admin and coaches to deal with.

Kids can get paid, kids now have free agency. We will have to wait and see how it all turns out.

I can see where large companies get with kids before a college gets hold of them and gives them guidance, and then like in basketball, those companies try to direct kids to certain schools. Hard to imagine that schools with very rich and involved/interested alumni won't do better now than before, but who knows.
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Old 07-01-2021, 12:57 PM   #11
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Does compliance have control over what sponsors can do & how the logo is used? Being too strict is what the NCAA did to cause this mess.
Unclear who is making the decisions at OU.

I plan to have a meeting with OU in the coming weeks. About the potential for OUhoops.com to get involved in all of this.

I will report back after this
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Old 07-01-2021, 01:04 PM   #12
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Good or bad, it's going into crazy uncharted territory. Big OU fan base can compete with anyone, if ad dollars are driving it.
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Old 07-01-2021, 01:13 PM   #13
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Unclear who is making the decisions at OU.

I plan to have a meeting with OU in the coming weeks. About the potential for OUhoops.com to get involved in all of this.

I will report back after this
Sounds great, thank you.
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Old 07-01-2021, 01:50 PM   #14
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As soon as it starts hurting football recruiting OU will jump on board.
again, putting OU a yr or two behind others....
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Old 07-01-2021, 01:52 PM   #15
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Overall, it should help bring parity in college sports. Why be one of the 4-5 faces at Duke, Kentucky, Villanova OR go be the one face at Oklahoma basketball?
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Old 07-01-2021, 02:38 PM   #16
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Overall, it should help bring parity in college sports. Why be one of the 4-5 faces at Duke, Kentucky, Villanova OR go be the one face at Oklahoma basketball?
The 8th player at UK will get better endorsement opportunities than anybody from OU other than TY, Buddy, & Blake.

They aren’t going to UK, Duke, etc. thinking, or being told, they’ll be a role player.

I think this will help OU, but the elite high school recruits will continue to go to blue bloods. It will take businesses with an extra interest in OU basketball. It would be better for business in Oklahoma with Mikey Henderson as your spokesman than Tanner Groves.

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Old 07-01-2021, 04:54 PM   #17
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OU'S NIL FOUNDRY PROGRAM PARTNERS WITH INFLCR


NORMAN, Okla. ó As Oklahoma continues its aggressive march toward the Name, Imagine and Likeness opportunities now being afforded to college student-athletes, it has announced a new partnership with INFLCR, a national leader in NIL programming and monitoring. Under this partnership, INFLCR will serve OU's Foundry Program, specifically designed for NIL, with monitoring and media support systems while also complementing the education program.

"As with every aspect of our university and department, we will provide opportunities to our student-athletes that are second to none," said Joe Castiglione, OU Vice President and Director of Athletics. "This partnership provides yet another advantage for those who pursue their education and sports careers in our department. We have a comprehensive NIL approach designed to help our student-athletes achieve at their highest level."

INFLCR CEO Jim Cavale said his company likes partnering with a university that leads in the area of branding.

"Oklahoma Athletics has done a great job of investing resources into a first-rate creative team that leverages the rich tradition of the Sooner brand and will now provide this content in real time to their student-athletes through INFLCR," said Cavale. "Now, those student-athletes can share that content to social media and grow their brand value."

Building and knowing that value will be important and doing so in compliance with NCAA rules is paramount.

"As we enter the NIL era," Cavale added, "Sooner student-athletes are now able to take advantage of INFLCR to understand their metrics and ultimately their NIL value, so they can access monetization platforms in our INFLCR Compliance Exchange, where they can compliantly maximize their NIL.

"We couldn't be more excited to help Oklahoma and its student-athletes take advantage of the countless opportunities ahead as we enter this new era together."

"As with every aspect of our university and department, we will provide opportunities to our student-athletes that are second to none. This partnership provides yet another advantage for those who pursue their education and sports careers in our department."
Joe Castiglione
Oklahoma selected INFLCR through a lengthy process that included interviews and research.

"Our conversations with INFLCR always felt like a natural fit," said Kenny Mossman, senior associate athletics director at OU. "We have carved out a reputation as a forward-thinking department when it comes to branding, communications and compliance. INFLCR shares those goals and has tailored a cutting-edge product line that helps us move confidently into a new era of college athletics."

INFLCR's NIL team assists college athletic department in the implementation of content, compliance and recruiting strategies. Its "Plus," product equips department staff with the software, assets and guidance to maximize their messaging to recruits, while providing insights for current student-athletes looking to build their brands and benefit from future NIL opportunities.

"The partnership is really three-fold," said Mossman. "The part that we wanted to get up and running first relates to compliance. The INFLCR Verified program creates a seamless way for student-athletes to report their NIL activity so that our compliance staff can make the appropriate views. That's obviously a very important element.

"But we also are partnered with INFLCR to provide content to our student-athletes to help them build their brand. A lot of the NIL opportunity will come on social media. We're doing our part to build their presence on those platforms by providing them with the kind of content that draws more attention to their individual brand."

INFLCR will also provide educational tools to help student-athletes understand the many facets of NIL.

"We already have developed a very good education program through our partnership with GiANT and the nationally recognized OU Price College of Business," Mossman added. "INFLCR helps us expand that program a little farther to create one of the most comprehensive offerings to be found nationally."

OU launched The Foundry in December of 2020 as a program designed specifically to assist student-athletes with NIL. Its goal is to help individuals cast themselves into a strong brand forged to stand the test of time.
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Old 07-01-2021, 06:59 PM   #18
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you would hope but OU compliance is run separately and is a big pain
OU compliance should be disbanded. We should stop cutting off our noses to spite our face. Itís stupid at this point. We should be on equal footing with teams weíre competing against or else, stop pretending.
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Old 07-01-2021, 07:06 PM   #19
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The NCAA as it once existed will now be toothless. I don't know if this is good or bad for a school like Oklahoma in the long run. It could lead to players being in college longer because they could make more in college then they would in any professional league at certain levels.

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Old 07-01-2021, 09:06 PM   #20
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The NCAA as it once existed will now be toothless. I don't know if this is good or bad for a school like Oklahoma in the long run. It could lead to players being in college longer because they could make more in college then they would in any professional league at certain levels.
This.

Guys that arenít NBA first rounders, even if drafted in the second round, arenít guaranteed contracts. The odds are overwhelmingly against them to be on a roster and even harder to be on one in 3 years. Their options in most cases are the G League or overseas, and at that talent level the will be making less than $100K and as low as $35K. Guys like Kur could have at least made some money after being at OU and setting up his NLI for a couple of years and at least making some money while on campus while working on improving his draft status with the perks of being on full scholarship.

I also believe a school like OU who has a strong brand but refused to use questionable tactics in the old world because at least now we have a seat at the table. The big schools or slimy schools will still be able to pay more but at least we can show they can monetize themselves at OU and gives us a chance to sell the program and partnership.

IMO it changes a lot on how we view and think of college athletes but wonít change the dynamics, competition, or power structure very much for the top schools or now think of as brands.

Who it could hurt severely though are the KStates, ISU, Tech, and others, all who do not have a strong brand, history, major media presence, or population center to win in the NLI world.
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Old 07-01-2021, 09:45 PM   #21
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This.

Guys that arenít NBA first rounders, even if drafted in the second round, arenít guaranteed contracts. The odds are overwhelmingly against them to be on a roster and even harder to be on one in 3 years. Their options in most cases are the G League or overseas, and at that talent level the will be making less than $100K and as low as $35K. Guys like Kur could have at least made some money after being at OU and setting up his NLI for a couple of years and at least making some money while on campus while working on improving his draft status with the perks of being on full scholarship.

I also believe a school like OU who has a strong brand but refused to use questionable tactics in the old world because at least now we have a seat at the table. The big schools or slimy schools will still be able to pay more but at least we can show they can monetize themselves at OU and gives us a chance to sell the program and partnership.

IMO it changes a lot on how we view and think of college athletes but wonít change the dynamics, competition, or power structure very much for the top schools or now think of as brands.

Who it could hurt severely though are the KStates, ISU, Tech, and others, all who do not have a strong brand, history, major media presence, or population center to win in the NLI world.
I wouldnít lump ISU in that category at all. Most of the endorsements that the majority of players get will be local, and that means players on teams with a rabid fan base will likely do just fine. Iowa State fans support their teams win, lose, or draw. Iím sure plenty of local businesses will be more than happy to align themselves with players.

But bigger picture, I donít think anyone knows how this stuff will play out. My gut instinct is that it isnít going to be as earth shattering as some people seem to think. Itíll be interesting to see what happens, though.
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Old 07-01-2021, 10:10 PM   #22
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It is going to be a sh*tshow. Very bad IMO
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Old 07-02-2021, 02:33 AM   #23
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Here's a list from Darren Rovelle of athletes likely to bank initially off NIL

https://www.actionnetwork.com/ncaaf/...n=darrenrovell

What people don't get is instagram and tiktok followings are huge in this thing for outreach. It's not necessarily just talent.

Also he put up tweets with OU's rules on NIL

https://twitter.com/darrenrovell/sta...779047937?s=20

https://twitter.com/darrenrovell/sta...042412546?s=20

Basically it's what you would think. Although lol @ Assault weapons. All weapons are potentially AWs.

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Old 07-02-2021, 02:43 AM   #24
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It is going to be a sh*tshow. Very bad IMO
Could be, although it could end the NCAA which I'm all for.

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Old 07-02-2021, 02:47 AM   #25
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This.



Guys that arenít NBA first rounders, even if drafted in the second round, arenít guaranteed contracts. The odds are overwhelmingly against them to be on a roster and even harder to be on one in 3 years. Their options in most cases are the G League or overseas, and at that talent level the will be making less than $100K and as low as $35K. Guys like Kur could have at least made some money after being at OU and setting up his NLI for a couple of years and at least making some money while on campus while working on improving his draft status with the perks of being on full scholarship.



I also believe a school like OU who has a strong brand but refused to use questionable tactics in the old world because at least now we have a seat at the table. The big schools or slimy schools will still be able to pay more but at least we can show they can monetize themselves at OU and gives us a chance to sell the program and partnership.



IMO it changes a lot on how we view and think of college athletes but wonít change the dynamics, competition, or power structure very much for the top schools or now think of as brands.



Who it could hurt severely though are the KStates, ISU, Tech, and others, all who do not have a strong brand, history, major media presence, or population center to win in the NLI world.
A guy like Austin Reaves could maybe make 6 figures next year at OU instead of going pro and maybe missing a roster and maybe getting 5 figures in the G league or maybe more overseas if he's lucky.
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