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Old 08-04-2021, 10:35 AM   #1
MsProudSooner
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Default NCAA Undervalues Women's Basketball

https://www.npr.org/2021/08/03/10244...Ukq42sQiMS7HWc

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A highly anticipated external review has found that the NCAA has treated women's games unfairly, both undervaluing and underfunding them for years.

Led by New York law firm Kaplan Hecker & Fink LLP, the report recommends reforms to the NCAA's basketball programs. It calls for a combined Final Four tournament and changes to the organization's leadership structure, media contracts, and revenue calculations.

The review was prompted in March, when the NCAA came under fire after a video of the minimal equipment in the women's weight room at the organization's championships was posted by University of Oregon basketball player Sedona Prince. The video, which immediately gained traction on TikTok, showed that the NCAA did not provide the women's Division I basketball teams the lavish amenities that it did for the men's tournaments. The NCAA commissioned the review shortly afterward.

Now, the 113-page report has found evidence of "systemic gender inequity issues" at the NCAA.

"With respect to women's basketball, the NCAA has not lived up to its stated commitment to 'diversity, inclusion and gender equity among its student-athletes, coaches and administrators,' " the report states.

The report describes the undervaluing of women's teams as "perpetuating a mistaken narrative that women's basketball is destined to be a 'money loser' year after year. Nothing could be further from the truth."

It notes increasing television audiences and female players' "huge followings on social media," and says the NCAA could negotiate far higher fees for coverage of the women's games.

The report found numerous instances of gender inequity in the NCAA's treatment of women's teams, including providing women's teams less effective COVID-19 tests and poor quality food while also seeking corporate food sponsorships with Wendy's, Pizza Hut, and Buffalo Wild Wings to feed men's tournament players.


The NCAA spent $2.4 million on signage for the men's tournament, but only $783,000 on signage for the women's tournament, adding to the list of things that make the two events' "very different in their look and feel," the report says. The organization repeatedly denied women's tournament organizers the use of the March Madness trademark on any promotional materials.

After the disparities at the women's tournament were exposed this spring, the NCAA apologized but also pointed out that the women's game generated less money than the men's. However, the review found the NCAA had "skewed" the calculations the organization had published in a fact sheet claiming women's basketball lost them money.

The external review found that systemic disparities are partly due to the root financial deal for the NCAA and its member schools, which according to the report, is "designed to maximize the value of and support to the Division I Men's Basketball Championship as the primary source of funding for the NCAA and its membership."

"We know that has not always been the case and the instance of the Division I Women's Basketball Championship is an important impetus for us to improve our championship experience so it is not repeated," the statement reads. "This report provides useful guidance to improve our championships."

The statement added that the board had directed the NCAA president to "act urgently to address any organizational issues" and called on him to begin work this week to outline the NCAA's next steps.

Josie Fischels is an intern on NPR's News Desk.
They could have included softball in this study, too.
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Old 08-04-2021, 11:12 AM   #2
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Default Re: NCAA Undervalues Women's Basketball

Another example of why every top administrator needs to be terminated. Knowing these disparities existed and not exposing it to the public more than justifies loss of employment for all.

Just clean house and start with a new administrative structure for all sports.
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Old 08-04-2021, 09:33 PM   #3
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Default Re: NCAA Undervalues Women's Basketball

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Originally Posted by SoonerSpock View Post
Another example of why every top administrator needs to be terminated. Knowing these disparities existed and not exposing it to the public more than justifies loss of employment for all.

Just clean house and start with a new administrative structure for all sports.
Or, perhaps the super conferences will take over their own administration and leave the NCAA.
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Old 08-05-2021, 01:01 AM   #4
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Default Re: NCAA Undervalues Women's Basketball

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Originally Posted by betterstill View Post
Or, perhaps the super conferences will take over their own administration and leave the NCAA.
In the final analysis if the NCAA survives it is going to exist in name only and with virtually no stroke. Hence it appears to me a new name showing it is a totally new entity would be the preferred approach to governing the future of college athletics.
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Old 08-05-2021, 08:50 AM   #5
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Default Re: NCAA Undervalues Women's Basketball

To properly fund women's sports, you have to take money from the revenue generated by men's sports. This is particularly true at the collegiate level (football funds everything basically).

Until women's sports generate enough revenue to increase the funding of their own sports, their sports will be underfunded relative to the men's side.

I believe there are things that can be done to better promote women's sports and drive increased revenue, but until that happens, then I am of the opinion that money spent by the university, from non-sport driven revenue, should be equally spent, but that otherwise, the men should get the benefit of the men's sport generated income. Otherwise, you destroy both sides of gender sports at your institution.

So for example, if men's and women's soccer are both non-revenue sports, then their budget, including coaches salary, should be the mostly the same (there could be some disparity due to records and length of service etc). However (and I am not saying this is true, I don't know the numbers) and hypothetically, men's basketball generates $5mil per year and women's basketball generates $1mil per year, I see nothing unfair about paying the men's coach more or spending more on the men's team, than what is spent on the ladies' coach and team.
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Old 08-05-2021, 11:32 AM   #6
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Default Re: NCAA Undervalues Women's Basketball

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Originally Posted by msproudsooner View Post
https://www.npr.org/2021/08/03/10244...ukq42sqims7hwc



they should have included softball in this study, too.
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